How to make money with YouTube as a Kiwi
With 1.9 billion monthly users, YouTube is not only one of the largest video and social media platforms in the world, it is also one of the largest search engines. With the idea of Broadcast Yourself, a platform was created in 2005 that theoretically enables anyone to reach people from all over the world from their living room.
Many creators have really managed to do this over the past few years and built a multi-million dollar business on YouTube out of nothing. But what is their recipe for success? How do you start a successful YouTube channel and ideally earn money with it?
The first question in particular plays a major role, because theoretically it is possible for anyone to upload videos to YouTube. But what do successful YouTubers do differently to really build up reach with a YouTube channel and ultimately make a living from it?
This question can be answered by looking back into the past of YouTube and the currently successful channels. Back then, YouTube was just a platform that primarily gave creative people a stage and could share content with a large audience. Most successful YouTubers started with exactly this intention. You had an idea, a hobby or an interest and you were passionate about sharing it with other people without pursuing any financial goals.
Anyone who wants to become a YouTuber in order to earn as much money as possible follows a completely different approach and exposes themselves to a high risk, since YouTube initially costs a lot of unpaid time and work to build up reach.
In addition to perseverance, luck always plays a role. Because whether a video will go viral or whether you will reach many people with your personality cannot be calculated in advance. In the end, different factors come together that you should be aware of before you start.
If the intention is exclusively financial, there are some business models with which you can earn significantly more money much faster. On the other hand, if you enjoy YouTube and don’t put all your eggs in one basket, nothing stands in the way of a successful channel.
Preparation: How to start a YouTube channel
Before you can even be successful with YouTube, some preparation is required. A channel has to be created, you need a good idea and of course the means to implement this idea. Due to the enormous growth of the platform and the many professional creators, user demands have risen sharply in recent years.
1. YouTube Channel Topic
Dedicating the YouTube channel to a specific topic is one of the most important factors in becoming and remaining successful in the long term. For example, if you watch a YouTube video about fishing , you are also interested in fishing and would be less likely to subscribe to the channel if the other videos on the channel are on completely different topics.
Many find it very difficult to find a topic and there are countless blog articles that evaluate specific topic suggestions according to potential. In the end, what you get here are ready-made ideas from other people that have little to do with your own interests. How is a channel supposed to be successful if you deal with a topic that you are not interested in and that many other YouTubers are already passionate about?
Accordingly, a better approach is not to look to others for orientation, but to look for passions, skills or interests in yourself. The following checklist can serve as inspiration:
- Professional status: Everyone has a professional status, for example, is a student, in training, unemployed or in professional life. The field of study, the profession, but also the status itself can be made a topic.
- Hobbies: There are always activities that you are passionate about in your free time and that you are therefore very familiar with. Be it gaming, football, fitness, collecting stamps or painting, this list could go on forever. In the vast majority of cases, other people are also interested in the same topic and search for it on YouTube.
- Skills: Perhaps you are particularly good at something that could be useful to others. Here you can focus on explanatory videos, for example, and teach your skills to other people. Such a channel can also be combined very well with working as a freelancer (more later).
- Opinion: If you like speaking in front of the camera and have an opinion on many things, you can publish them in video form. That in turn can happen on all sorts of topics such as politics, trends or music.
- Interests: Even interests that you may not have actively pursued before can be implemented with YouTube. For example, if you like entertaining people, learning new things or meeting new people, you can develop interesting formats with a bit of creativity.
- Personality: Personality also plays a major role in the above issues. You can also base the success of your channel solely on your own personality, for example by creating entertaining vlogs and filming your everyday life.
The best thing to do is take a notebook and pen and write down all the ideas. Then you go through them piece by piece and think about what you would really enjoy. When making a decision, you shouldn’t let yourself be influenced by whether there are already certain topics on YouTube.
2. Basis for the first videos
Once the topic has been determined, you have to think about how you want to implement the content. Of course, this can still be changed and adjusted over time, but the principles should be defined in advance. The required equipment also depends on these. The following factors are particularly important:
- Quality: How expensive should the videos be produced? Of course, what equipment you can afford and how much time you have at your disposal play a role. Today’s mobile phone cameras already deliver a very good image quality, which should be sufficient at the beginning until you can invest some money in a more professional camera.
- Personality: Should it only be about content or does personality also play a role? The disadvantage of an impersonal channel is that the viewer has no connection to the creator and it is very difficult to switch to personal content. A positive aspect would be that the owner can change without it affecting the community much. So the channel could be sold. Examples of impersonal channels are Recreate Yourself or Failarmy .
A personal channel has the advantage that you become a brand in addition to the channel itself. The community is also interested in the content, but just as, or even more, in the person behind it. A successful channel makes the operator more or less famous, which opens up many new sources of income. Most YouTube channels have become famous according to this principle, i.e. the combination of content and personality. One of the most famous examples is Mr. Beast or Matt D’Avella .
When it comes to this question, too, one should not dwell on the possible potential or the expectations of the viewers, but rather go into the implementation with fun. For example, if you don’t like being in front of the camera, you can either learn it or opt for non-self-recording videos. Otherwise, the viewers notice pretty quickly that you are disguising yourself in relation to the camera.
3. Technical equipment – requirements
Of course, the required equipment varies depending on the project. If you only take screen shots, you don’t need a camera or light. Here it is more a matter of very good sound quality. However, you usually need a camera, possibly light, sound and a video editing program to start on YouTube.
There are different options for each category from extremely cheap to expensive. It is important that you can ultimately offer good quality, as the demands on YouTube are constantly increasing. Shaky mobile phone videos, overdriven sound, noisy pictures or other disturbing factors are an absolute no-go and ensure that the viewer watches a different video.
But how much capital should you plan for and what cheap options are there? Especially in terms of sound and camera technology, there are no upper limits. The other way around, however, because the cheaper the products become, the fewer functions and quality they offer. However, it is possible to produce good videos even with relatively inexpensive cameras. There are many advisory videos on YouTube on this subject to watch before purchasing a camera.
Tip : Most new mobile phones now have cameras and microphones that are so good that you can already shoot quality YouTube videos with them.
Editing programs do not have to be expensive either, but as a free version they only contain a few functions. If you want to impress with effects and complex editing, you should opt for professional programs such as Final Cut Pro or Adobe Premiere Pro. Tools such as iMovie (Apple) or Windows Movie Maker (Windows) are suitable as a free entry-level variant.
As soon as you start uploading videos, the thumbnail plays an important role in the click rate. So you also need an image editing tool to create professional thumbnails. A simple solution is, for example, the Canva.com website , where you can create professional designs without any prior knowledge.
4. Creation of the channel – instructions
The last step before you finally start creating videos is to set up a YouTube channel. First you need a Google account. Most will probably already have one, if not you can create one in minutes. Simply visit google.de and click Sign in > Create account in the top right corner. Just fill out the form and you already have a Google account. To create a YouTube channel, just follow these step-by-step instructions:
- Visit Youtube.com and click the Account icon in the top right.
- Then click on Create channel and Start now and select the option With a custom name as the last item.
- Enter the channel name under which the videos will then be published. It is best to choose a name that is easy to remember and is not too long or complicated. Now accept the terms and conditions.
- Now channel art, channel description and related websites can be added. These points can be edited at any time.
If you already have a YouTube channel but want to add another one, this link will take you to your channel list where you can just click + Create channel : Create another YouTube channel
As soon as the channel has been created, various settings can be made using the Adjust channel function , which are mostly self-explanatory. Before uploading the first video, you should familiarize yourself with the dashboard and make the channel visually appealing. This includes a channel banner, profile picture and channel description. For the channel banner, you can again work with Canva, which provides the appropriate templates.
Tip: Graphic work such as intros, channel banners, thumbnails or logos can be created cheaply by a freelancer via the Fiverr.com platform.
Produce content – record videos
Once all of the above steps are complete, you can start planning and producing videos. But there are a few things to keep in mind here, too, so that you generate as much attention as possible right from the start. Because in addition to the production itself, it is above all the planning that determines the success of videos and formats.
1. Collect video ideas
The topic of the channel has already been decided, but what content should be created on the corresponding topic? In the beginning, this question doesn’t actually play such a crucial role, because in the first few months you’ll try out what works at all, what’s fun and what the viewers want to see.
Over time, fixed formats but regular uploads are important so viewers know exactly what to expect on the channel and when. This step is explained in more detail in the chapter on growth .
In order to find suitable video ideas, you should first brainstorm a bit and write down everything that comes to mind. You should definitely take this step before looking for further inspiration on YouTube or the Internet, otherwise your own creativity will be limited.
Tip: It doesn’t always have to be a large number of formats. Some channels have become very successful with a single or very simple format. There are no limits to creativity and the only way to find out the potential of ideas is to try them. The following channels, for example, had a unique idea and became very successful with it:
- The Slow Mo Guys : Extreme Slow Motion Video Footage (14M)
- Hydraulic Press Channel: Items are pressed (2.9M)
- Casey Neistat: Vlogs & tech reviews in cinema quality (12.3 million)
- Awesome Restorations: Item Restoration (3.8M)
- Leeroy wants to know: About Extraordinary People (1.5 million)
The more creative and unique the videos or ideas are, the higher the potential to generate a lot of reach on YouTube. If you just copy what other people have already been known for, you are much less likely to get your videos known.
So you should think in advance what the USPs, i.e. unique selling points of your own channel compared to other channels in the same subject area, are. A good example are the two most successful mathematics channels on YouTube: Mathe by Daniel Jung and Mathe – Simple Club . Both serve the same topic and probably also a very similar target group. Nevertheless, each channel has a unique USP, which means that both channels have their place and do not replace each other, but complement each other.
2. Take the first video
The first video is special in that it is probably your first time speaking on camera and presenting yourself to the public. Accordingly, one should consider a few points in order to get as much out of it as possible.
The most important thing is that you choose a topic for the first video that is particularly easy for you, so that you can speak or design freely and do not have to prepare much for the video in terms of content. This way you automatically appear more confident in front of the camera and can focus entirely on body language and technique. The inhibition threshold to finally start with it is also lower.
To appear even more confident in front of the camera, you can practice the video a few times in advance and take test shots. Often one notices that the voice sounds a little too quiet, the sound has background noise or one is not yet satisfied with its charisma. It’s annoying when you only recognize such problems after you’ve shot the final video.
You can of course delay the start indefinitely, because you always notice something that you could do better. The danger is that the video is then not uploaded at all, or only after a few weeks of editing, instead of producing new videos. Small mistakes are often not even noticed by the viewers. Growth on YouTube takes a lot of time anyway, and irregular or few uploads make the process longer.
7 factors of successful videos
Unfortunately, there is no exact guide on how to be 100% successful with YouTube videos. This list presents a few factors that increase the chance of more clicks in the long and short term:
Trends and current topics
There is actually every day some hyped topic that a majority of people on the Internet are talking about or at least know about. These are, of course, larger events, such as the election of the US President, or niche-specific trends, such as the launch of a new product, for example in the fishing area. If you then quickly produce a video on these topics, you have a good chance of many clicks (the topic should of course fit the channel or be made to fit the channel). Trends can be seen from the following sources:
- Google News: Enter your own topic in the search bar
- YouTube Trends: Mostly music or YouTube related topics
- Newspaper, news, magazine (general or relevant to the topic)
- Google Trends: Home page, Twitter: Most popular hashtags
Once you enter your own video ideas into Google Trends, you can see what time of year or time the topic is most searched for. Sometimes you can see a clear trend that you can adjust the upload timing to. For more clicks, the video is uploaded when there is already a lot of interest in the topic (example image: candles are mainly searched for in November).
It’s important to be authentic in front of the camera. You can think of the camera like a normal buddy you’re telling something to. Not every word has to be right and rhetorically clever, because most viewers appreciate simple and understandable language, humor and openness. Nevertheless, the authenticity should be adapted to the situation. This means that the posture is appropriate, the pronunciation does not sound monotonous and you appear confident in front of the camera.
Perhaps one or the other has had a teacher or professor who boringly and monotonously went through his content or even read it until the lesson was over. An incredibly tiring situation. The viewers feel the same when you produce your videos in this style. Especially in front of the camera, the clear and emotional pronunciation plays a major role, because a lot is lost again through the technology.
Clicks alone are not the goal
Getting video views is not difficult in and of itself. In theory, you could upload a video every day that includes the currently most relevant event in the title and thumbnail, while the video is completely irrelevant. For the following reasons, you should never use the clicks before subscriptions or main thing clicks approach in this or a similar form:
- Watchtime is only a few seconds
- Clickbait is regularly reported
- Dislikes affect the algorithm
- You will not get any subscribers
- You don’t earn ad revenue
Use YouTube features
YouTube offers some features that you should also use to get the most out of the videos. This includes not only the title, description and thumbnail, but also settings such as the end card, in which you can recommend additional videos of your own. In the best case, the viewer clicks directly and then subscribes to the channel.
There are many more functions, but they are self-explanatory once you get to grips with YouTube Studio. The more functions you use that offer the viewer added value, the more professional the channel looks, which leads to more reach and subscribers.
The small thumbnails that accompany the video are the most important factors when it comes to the click-through rate (CTR). Editing the thumbnails is therefore very important. This can be done with tools like Canva.com or Photoshop. In the case of particularly complex thumbnails, the editing can also be outsourced to a designer at low cost via Fiverr.com.
It is best to think about a design (font, similar colors) that you use for each video. This makes the channel look a lot more professional. Of course, how a thumbnail is prepared also depends heavily on the content or the topic of the channel. Technology reviews often contain detailed images with a blurred background, while experiments tend to be action-packed. This is where you should really give it some thought, as thumbnails are crucial to success on YouTube.
What the algorithm doesn’t like
The YouTube algorithm is extremely well developed and recognizes what is happening in the videos via image and sound. Even if the exact function of the algorithm is not known, at least a few factors are known that reduce the reach of videos:
- Only capital letters in the title
- Several punctuation marks in a row
- The language is inappropriate
- Thumbnail contains prohibited content
6 Ways to Grow on YouTube
In order to grow on YouTube and also earn money, you first need a reasonably large channel that is defined by a large community. The more active a community is and the more it identifies with the channel operator or its content, the more valuable it is for channel growth and all commercial aspects. It is important to differentiate between a community and subscribers. Just because you currently have a lot of subscribers doesn’t mean you have a large community.
This section will first deal with how to grow on YouTube, i.e. build a community of real followers over time. Especially at the beginning it is important to really appreciate and keep each subscriber, because it is completely normal not to get over 100 subscribers in the first few months. Growth on YouTube is therefore extremely long-term and very difficult, especially in the beginning. But when the ball starts rolling, the channel continues to grow exponentially!
A huge advantage over other social media is that every video on YouTube can generate long-term reach. This doesn’t work as well for Instagram, Twitter or Facebook, as the posts are displayed chronologically according to the upload time. On YouTube, for example, it often happens that the algorithm of a large community suddenly suggests a 1-year-old video on the start page, generating more and more views.
1. Upload frequency and number of videos
Maybe one or the other had a YouTube channel, which he gave up again due to lack of success. But how many videos were on it? Many lose motivation if after 10 or 20 videos there are still no or very few subscribers. This is one of the biggest mistakes people can make, because it’s completely normal not to have great success with 10, 20 or even 50 videos.
In order to grow, you first need a base of a few videos. 10 are by no means sufficient for this and even with twenty it is very unlikely that you will break the thousand subscribers. It’s a matter of sticking with it and sticking with it. That’s why it’s so important that you really enjoy the production of videos. It is best to plan a fixed upload rhythm (e.g. twice a week) and stick to it consistently. After a year you have about 100 videos and should have won the first subscribers.
But how many videos do you have to produce on average for how many subscribers? The following data is intended as a guide, but was calculated using English channels, which is why it cannot be transferred 1:1 to the German platform. These are also average values that only offer a rough guideline.
- 1,000 – 10,000 subscribers = 152 videos
- 10,000 – 100,000 subscribers = 418 videos
- 100,000 – 1,000,000 subscribers = 1,171 videos
- > 1,000,000 subscribers = 3,800 videos
2. Paid Traffic
You can not only gain views and subscribers organically, but also through paid advertisements that lead to your own channel. The usual providers for this are Facebook including Instagram and Google including YouTube itself. However, before you place advertising, you should at least deal with the corresponding tools a bit. Otherwise it’s easy to play out advertising to an irrelevant target group and throw your budget out of the window.
The platforms with which paid advertising can be placed are called Google Adwords and Facebook Ads Manager. When creating ads, you should always follow a guide, otherwise the ads will almost certainly not be successful. Performance marketing is a huge field that even has its own professions. So if you start out on your own with no experience, you can quickly lose a lot of money without gaining a single subscriber.
3. External traffic
Since a YouTube channel usually addresses a very specific target group, in most cases there are places where you can already find your target group bundled. These are, for example, Facebook groups, Instagram pages, forums, blogs or other YouTube channels. While this method requires a bit more work in the beginning, it can be worth it.
The goal is to direct your target group from other sites to your own channel. To do this, you need a user account on the above-mentioned pages or special forums, follow the corresponding pages and interact in groups or forums. Here, however, you should make sure that you interact in the respective community and do not post videos without context. Depending on the platform, the approach is a bit different:
- Facebook groups: Become an active member and regularly comment or post posts. If the content fits, you can post your own videos without it looking like self-promotion.
- Forums: Forums are places where a community of interests comes together and exchanges ideas and supports one another. Here you don’t have to do much more than answer questions and, if necessary, link to your own videos on the topic.
- Instagram and YouTube: The procedure is similar here too. You look for channels and pages with the same target group, subscribe to them and activate notifications for new uploads. As soon as something has been uploaded, you write a comment yourself and reply to the comments of other viewers. These often ask questions about the video that are easy to answer and, in the best case, have already created a video on this topic and are well versed in it.
4. Cooperation with other channels
It is very likely that there are other channels related to your own topic that are also in the initial phase or are perhaps a bit larger than your own. You can start a cooperation with such channels, i.e. record two videos together, one of which is posted on both channels.
If the channels are roughly the same size, both sides will get roughly equal increment from the other channel. It is best not to shoot independent videos, but to split a long video into parts 1 & 2. So if you want to see the whole video, you have to look at both channels.
You can find suitable channels by searching for your own topic and certain sub- or main topics. For example, if you run a general fishing channel, you can search for channels that only make videos about freshwater fishing or specific types of fish.
5. Fixed formats and routine
In the first few months, this point is not so crucial, since you also have to try out which formats are actually well received. However, it is important that at some point viewers know what to expect on the channel. Ultimately, it is the expectation of the content that drives a viewer to subscribe. For example, if only vlogs appear on the channel, viewers subscribe primarily because they know it’s a vlog channel and they like the person. If the channel suddenly only uploaded product tests, some subscribers would certainly drop out and the videos would receive far fewer clicks.
At the beginning it is important that you serve the interests of potential subscribers with your videos, i.e. post content that is as relevant as possible. As soon as you have built up a slightly larger community, two new factors come into play:
- Videos that are aimed at your own subscribers, i.e. serve the interests of your own community. Suitable topics usually result directly from the comments, questions or personal messages.
- Videos eligible for monetization. With these videos, you have to be careful not to use polarizing topics or inappropriate content (language). From a certain number of subscribers, the channel is also suitable for paid cooperation with companies.
The first category, i.e. videos for new viewers, will of course remain. These videos are all about a lot of reach and clicks, so that the channel gains new subscribers. Clickable formats are e.g
- Comparisons (iPhone VS. Samsung)
- Action (Cola and Mento’s Experiment)
- Challenge (24h at -10 degrees in the forest)
- Questions (What if…)
- Reactions to hyped videos
- Trends and polarizing events
6. Use and learn YouTube Analytics
You can find extensive data on growth and channel activity in YouTube Analytics. Explaining all the functions here would take a little too long, which is why it is best to use instructions (e.g. on YouTube) for a detailed analysis. Using the data found out, you can continue to optimize your channel, because almost every interaction with the channel is recorded in the analytics.
Earn money with YouTube – monetization
Earning enough money to live on with YouTube and its passion is probably the dream of most YouTubers. But in most cases, it takes a really long time before it really gets that far. That’s why it would also be a very high risk to make your income solely dependent on YouTube. In most cases, it takes years to come up with a monthly income that you can really live on. Many YouTubers, even with over 100,000 subscribers, work alongside YouTube or have an additional business to finance their livelihood.
Another important aspect is that you can never generalize about the amount of earnings. It’s possible that your topic could get you a much higher CPM (amount paid out per thousand clicks) or the opportunity to promote higher-priced products. So the income depends on the topic and individual business strategies. It is therefore quite possible that a channel with 50,000 subscribers already generates enough income to live on, while the operator of another channel with 500,000 subscribers has to go to work.
1. Earn money with YouTube advertising
As mentioned above, YouTube earnings are only worthwhile if you generate some clicks and upload ad-friendly content. A channel that deals with critical political issues or generally with polarizing opinions will have an even harder time in this regard.
For smaller channels, YouTube earnings are initially irrelevant because the possibility of advertising is subject to certain conditions. The first requirement is 1,000 subscribers, the second at least 4,000 hours of watchtime in the last 12 months. As soon as both requirements are met, you will be notified and can become a YouTube partner.
As a YouTube Partner, the more subscribers your channel gets, the more tools and options you get. It is important that you do not automatically become a partner when the above requirements are met, but can only apply then. After the application, an employee checks whether the channel meets the requirements (critical topics, nudity, inappropriate content) and accordingly activates the new functions or not. If not, you can apply again after 30 days.
CPM, or earnings per thousand clicks, varies based on the channel’s topic and other smaller factors. Compared to other countries, Germany has a fairly high CPM because the purchasing power is strong overall.
2. Affiliate Marketing and Product Recommendations
Affiliate marketing is referred to as referral marketing. This means that you recommend a product to a specific target group and are paid for each resulting purchase by the manufacturer or seller of the recommended product.
Nowadays this works fully automatically and many large marketplaces (e.g. Amazon) offer this option. The procedure is quite simple, you register as an affiliate partner in an affiliate network, eg the Amazon PartnerNet, and can then create an individual affiliate link for each available product. This can then be posted under the videos and you will receive a commission of up to 11% for every product sold via this link.
3. Enter into paid collaborations
The main source of income for most successful YouTubers is paid collaborations with other companies. That means you get paid to feature a specific product or mention it in the video. Such videos can always be recognized by the fact that there is a note somewhere with “supported by product placement” or “advertising” . Even with cooperations, the more subscribers the channel has, the higher the payment for product placements.
Once the channel has enough reach that a cooperation would be interesting for companies, in most cases the companies will contact them themselves. As a small channel, you can try to apply to small companies or start-ups to test their products. Payment will then usually take the form of free items or vouchers, since the channel’s reach is still small.
4. Offer merch and fan articles
Another option that is successfully used by many well-known YouTubers is the sale of fan articles such as T-shirts, hoodies or mobile phone cases. There are many providers who operate so-called print on demand services. This means that you don’t have to do anything more than design the t-shirt or merch item and then post it in a ready-made online shop. As soon as an order arrives, the corresponding design is printed on the ordered item and sent by the print on demand provider.
The YouTuber has nothing to do with the purchase of goods or logistics and can therefore automatically earn money on the side. Since the commissions on each sale are not very high (a few euros), a few orders have to be made each month in order to achieve a relevant amount.
5. Reach and other possibilities
Listing all the ways to make money from YouTube would be impossible. Once you’ve built awareness, there are thousands of options to convert that reach into income. You can launch your own products, stream on Twitch, offer courses, open cafés, etc. The entrepreneurial world is open to you, so to speak. Many successful influencers are already demonstrating what is possible:
- Benjamin Jaworskyj: Sells video courses, workshops and much more.
- Laserluca: brought his own pizza to the supermarkets.
- Bibis Beauty Palace: Own cosmetics brand and podcast.
- Shirin David: Successfully makes music in Germany.
All of these YouTubers started out as small video creators and worked their way up to become the most successful influencers in their field over the years. Without the passion for video production, this would probably never have been possible. Running YouTube to become famous or make money is definitely the wrong approach. If you want to earn money on the Internet, there are plenty of other options that take less time and bring significantly higher sales.
Conclusion – Earn money with Youtube
You can twist and turn it however you want. In order to build up a stable additional income with YouTube or even make a living from it, in most cases you need really strong stamina and, above all, a large reach. This is of course not impossible, but it involves a lot of work, time and luck.
It can take more than half a year or a whole year to get the first hundred subscribers and a little longer to get 1,000 subscribers. After that, of course, things go faster and faster and the channel grows exponentially. But if you don’t stay on the ball over the entire period, a growing channel can quickly stagnate and lose viewers.
Of course, you can see again and again what is possible with YouTube and what dream lives successful YouTubers have created for themselves. But if you take a look behind the scenes, YouTube turns out to be a tough business in which you rarely earn a steady income.
Even an unsuccessful YouTube channel means a lot of work. A successful YouTube channel means more work, and public exposure is also a stressor that many can’t handle. Wanting to realize such a project based solely on financial factors is almost impossible and very grueling.
If you want to build up an extra income or become self-employed, you will find enough other side hustle ideas to earn money on the Internet . A YouTube channel should be passionately run as a hobby or marketing measure and run alongside (supplementary) to a main source of income.